“As the CIO, I worked on figuring out the right ingredients needed to build a successful product. After I left my first CIO role, I went on to work for a company where I led a team of programmers that customized large CRM platforms. Working with the big, successful CRM platforms equipped me with the knowledge to create the perfect blend of my ingredients,” says Wilkerson. With this knowledge, Wilkerson established Inline Data Systems to provide clients with reliable and cost-effective software that is capable of expanding their businesses.
Known as the “mythical tech wiz kid we’ve all heard of” at Inline Data Systems today, Wilkerson’s story is nothing but inspiring as he leads his B2B company toward a glorious future. “All of the hardships I have dealt with gave me incredible people who have made many sacrifices to improve the quality of my life. Perhaps, that’s what made me the man I am today, a resilient person who can take the challenges of the information technology industry and tackle them head-on,” says Justin Wilkerson, Founder and CIO of Inline Data Systems.
Today, Inline Data Systems specializes in providing deep data insights, key integrations, and a multi-tier marketing platform using a powerful CRM. Inline Data Systems’ experience comes from developing many systems across a broad array of industries and technologies. This includes the latest .NET technologies running on Windows servers using Oracle, DB2, SQL Server and MySQL databases. Inline Data Systems also invests heavily in the latest desktop and mobile technology platforms to provide future-proof services to its clients. The company works in liaison with its clients— like partners—to ensure proper, timely, and accurate communication between all parties.
We test each employee to make sure that their strongest attributes are their personality and critical thinking skills
Inline Data Systems believes that providing deep data insight to its customers is more than just offering reports with colorful graphical representations. For this, the company strives to learn the clients’ business and then utilize their business acumen to provide impeccable and highly-efficient metrics that the clients may have never thought of, or maybe thought were not possible to measure.
Key integration is a strong differentiator for Inline Data Systems. The company’s systems can pull data from many other systems—phone systems, accounting systems, email marketing systems—and offer data points under the same roof. This contributes to the deep data insights for the clients.
“When marketing to potential customers, your leads come from many different sources, can be obtained in many different ways, and can be targeted through many media channels. The Marketing Tracking platform with Inline CRM gives users many layers to track where their leads came from and what their leads look like,” says Wilkerson. The platform also provides different data points to track how users are targeting their customers. For example, if an analytics company is paid to track down some leads based on a company’s current population of buyers, the received leads can be stored in the Inline Data Systems platform. The leads can be segregated on the basis of what they look like, including psychographic, and demography information such as age range, income range, education level, state, and city GDP. Storing this information allows clients to then report on the performance of their targeting techniques such as email, direct mail, social media, or telemarketing. The end result of these targeting attempts can be measured in many different ways, such as sales by income range, by state, and countless others.
Direct Marketing-specific Products
On the direct marketing side, Inline CRM offers a number of solutions that help clients gain total control over their direct marketing activities. With solutions for call centers, software integration, and campaign tracking, clients can take control of their data, and therefore, have a meaningful impact on their customer base.
For example, using the platform, clients can turn their call center into an extended warranty sales fulfillment powerhouse. With features like automatic follow-up, easy payroll reports, and real-time calculation of commission, the platform arms clients with the knowledge to create a seamless direct marketing process. Inline CRM also allows clients to locate points of interest that are close to their customers, validate mailing addresses, sync database with email marketing platforms, and more.
As an industry leader in web-based sales fulfillment software, Inline Data Systems provides clients with the opportunity to have a convenient and tech-savvy way to take their business into the 21st century. With its mobile application, customers get the ability to access all the different reports that are supported by their data in the Inline CRM platform. Once the app is downloaded, clients can create a profile that is specific to their company. With this functionality, they are able to access a customized app experience that is tailored to the needs of their customer base.
On top of that, clients get easy access to critical sales figures in any configuration. Whether they are a marketer, administrator, or finance company, everyone can see important figures such as the total sales on any given day. “From here, clients will have the ability to drill down to sales figures by the user, allowing greater knowledge and total control of sales activities,” says Wilkerson.
Innovation and Growth
Contrary to the software company norms, Inline Data Systems does not use ticketing systems for support and approaches “support” differently; “we want support to be one on one with our team,” says Wilkerson. “We have gained a positive reputation of having a very good customer support. One of our customers once said “Inline is 100 percent better to work with than many other players in the industry.” Many members of Inline Data Systems’ support team are the same developers who have set up or customized the customers’ system. “We test each employee to make sure that their strongest attributes are their personality and critical thinking skills. We require our employees to have strong business acumen,” states Wilkerson.
"The Marketing Tracking platform with Inline CRM gives users many layers to track where their leads came from and what their leads look like"
Everything that Inline Data Systems develops has a bit of beauty to it. “Yes, functionality is important, but when the software looks good, it keeps the users engaged,” he says. The company is always learning and utilizing the latest technology for functionality as well as the look and feel.
Having carved a unique niche in the extended warranty space, Inline Data Systems is growing rapidly, and Wilkerson expects the growth to be superlative in the coming months. The company is developing platforms to target sectors like insurance and financial services. They are also slowly rolling out enhancements to their current CRM platform to provide customers with built-in phone system enhancements that would further strengthen its follow-up features.