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There are so many factors that can stand in the way of exceptional B2B sales performance—poor leadership, lack of organization, no sales process—the list goes on. While some of these problems are easily recognizable, some of the most common obstacles that stand in the way of your success are hard to identify. Here is the worst kept secret in digital marketing: B2B sales is hard. In comparison to B2C marketers, those focused on generating and retaining business customers have to deal with longer (and more complicated) sales cycles, more demanding customers, and huge amounts of data.
While retaining existing customers can generate repeat sales, you need to acquire good, quality leads to meet your targets, scale the business, and stay ahead of the competition. But if your organization is on a tight marketing budget and reducing spending on content creation, promotions, and advertisements, then this is probably a key sales challenge it is likely to face this year. One of the most common challenges salespeople face is the inability to accurately identify prospects that may not lead to a sale. Pursuing poor quality leads not only clutters and bloats your rep’s pipeline but also buries more promising deals.
Sales and marketing can work together, utilizing CRM, to improve the quality of your leads. The lead to opportunity conversion process is reflected in CRM, helping your marketing team deliver more qualified leads to sales. By automating tedious, administrative tasks in CRM like this, sales has more time to sell, meaning they have more time to engage prospects and create personal, meaningful relationships with them. With CRM, salespeople gain the important insights and information they need to tailor their messaging with prospects from the get-go, engaging them more effectively. CRM helps you stand out and get ahead of the competition. Having access to critical prospect data like this helps to streamline the buyer’s journey, making it more effective and enjoyable for sales and buyers.
We present to you, “Top 10 Sales Technology Solution Providers - 2021.”
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