![Pegasystems [NASDAQ: PEGA]](https://www.cioapplications.com/company_logos/lxf0rPegasystems.jpg "Pegasystems [NASDAQ: PEGA]")
Harnessing the best of modern innovation demography, sales industry is at the forefront of exploring all the major technological trends of the corporate universe. Incorporating big data and consumer analytics, the sales department of organizations has achieved a stronger edge in increasing customer acquisition and revenue per customer, reducing customer churn. With the help of sales force automation technology sales managers can keep their teams to be on pace with the latest sales data and new product information to optimize and assist the sales process. Moreover, with the increasing online activity of consumers, the social media platforms also serve as a vital source for user generated data and can be used for boosting up the sales. As the relationship of sales with technological innovation exhibits a mutual disruptive picture, sales technology as an industry is expected to become one of the top-most sectors in the future. Following this track, a multitude of vendors have ventured into the modern corporates providing sales technology solutions to help businesses streamline their sales operations and achieve desired outcomes.
In order to bring the prowess of these vendors in attention of the CIOs worldwide and connect them with potential clients, the current edition CIO Applications presents “Top 25 Sales Technology Solution Providers – 2017”. After a profound evaluation performed by a distinguished panel of CEOs, CIOs, VCs, and the CIO Applications editorial board, the names of top 25 sales technology solution providers have been featured in the listing. The evaluation was performed on the basis of sales technology vendor’s capability to provide the best technology to fulfill sales management needs of their clients.
