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Today, CommercialTribe offers sales enablement solutions to boost the performance of sales teams of a number of clients. It provides a SaaS-based social learning platform for sales managers and sales representatives. “At first, we observe sellers in various selling scenarios, then identify sales skills gaps, and finally provide sales managers with step-by-step coaching paths,” says Ironside.
Easy, Effective, and Everywhere are the core pillars of CommercialTribe’s technology architecture
Easy, Effective, and Everywhere are the core pillars of CommercialTribe’s technology architecture. The platform is “easy-to-use” and facilitates salespeople and managers to understand the procedures of sales operations on their mobile devices. With its “effective” approach, the video-based platform engages sellers, improves sales target, and shortens the ramp for new hires. The recorded videos can be accessed from “everywhere” via the mobile devices such as phone or tablet.
Before establishing the company, Ironside has headed numerous successful sales operations during the 18 years he had spent at Gartner and Corporate Executive Board. His wealth of experience in the sales industry has pushed CommercialTribe forward in working with some of the world’s leading companies such as Hubspot, LinkedIn, Grainger, and ADP amongst other multinationals. With the help of its video-based practice platform, the firm has helped companies to reduce client on-boarding time and time-to-market, and improve sales manager’s coaching effectiveness.
Ironside enunciates, “Working as a senior sales leader in an organization and running a sales organization are two different jobs.” He understands the pain points of his customers and therefore, works toward developing and coaching sales professionals. His years of experience have been instrumental in taking CommercialTribe to greater heights and have helped in creating new ideas to enhance the speed and effectiveness of learning, delivery, coaching, and improving the overall productivity of the sales organizations. Currently catering to clients in 52 countries, CommercialTribe is gearing up for a global footprint with its bidirectional video-based application.
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